Purpose driven content is when a company puts out content on their websites and social media to show people what their company is and what they are about. Purpose driven content is very important in the social media world because it helps build trust and a connection between a business and their customer’s. Customer’s can be very specific sometimes when it comes to the company they want to support. Every company needs to put the customer first and do what is best for them in order to gain their support in the long run.
Examples of companies that use purpose driven content:
-IKEA – This business circles around principles like the removal of single-use plastic, second-hand shops, and the reduction of climate footprint per product before 2030.
-Ben and Jerry’s – This business supports all types of human rights, scoail and economic justice, and help protect and restore the Earth’s natural systems.
-Adidas – This company offers its employees a four-week training program that combines elf stufy and conversations with colleagues from across the world to make them aware of how they want to practice sustainability.
-Lush – This company deleted its social media accounts because they were getting framed for putting harmful ingredients in their products even thought they weren’t.
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